Parking gate advertising places your message in the eyes of the consumer. This unique out-of-home product consists of advertising messages affixed to vinyl sleeves covering parking gate arms throughout selected cities. Used to reach vehicular and pedestrian traffic in all types of markets, this creative, alternative medium enables advertisers to distinguish themselves from the sea of billboards and transit advertising.
Utilized for target reach of specific demographic or masses –based on type of property or location, this creative medium places your advertisement in a non-competitive location less than 10 feet from the consumer and directly in their line of vision for a period of up to 90 seconds in total with each exposure.
Great way to reach people on their way to shop. With sequential and location numbering, audit control is available guaranteeing gross impressions. A trend likely to gain even greater traction now that demand for traditional methods of advertising is declining and advertisers continue to look into creative ways to reach their target audiences.
Why Parking Gates?
Think POD or point of decision. The average American makes 32 decisions between noon and dinnertime. What to have for dinner, what market to shop at or where to make a reservation. POD merchandising captures people on their way home. They drive towards the exit of the shopping complex and there’s a new pizza ad; they call and have it delivered by the time they get home.
Advertise within the most select locations available in South Florida. With key garagefront space in South Beach and Downtown Miami, you will have exclusive and uninterrupted communication with your target customers. Based on today’s cost of fuel and parking rates, you can be sure we deliver an upscale target demo for those high-end campaigns. Reach those who park to experience the city’s events and daily downtown Miami workers.
What product categories work well? Automotive, travel, entertainment, technology, fast food, beverage, consumer packaged goods, financial institutions, hotels and fashion. Golf courses to “The Hills” to a new movie release to the latest Carnival cruise.
Demographics are targeted by category and lifestyle. Business and affluent upscale are captured within airports, hotels, office buildings, retail complexes and convention facilities. Generation X – Z are targeted at beaches, universities, shopping complexes, sports and entertainment centers. Healthcare consumers are targeted at hospitals and medical centers.
Trilogic Outdoor provides you with a medium as creative as your graphics and messages!
|