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| Who goes out-of-home? Consumers. Decision-makers. And your potential customers. If you've never taken your advertising message out-of-home before, there has never been a better time. There are more people "out and about" than ever before: more cars per household, more miles traveled and longer commute times. That means the audience for out-of-home is growing. And that's why all types and sizes of businesses use out-of-home advertising to gain exposure, generate sales and raise their profiles in the marketplace. |
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Due to the habits of the American consumer, outdoor advertising has become more important for businesses and services who need to get their message to a large segment of the adult population. The need and demand for outdoor advertising has created new alternative forms of outdoor advertising that have been noted by the news and trade journals.
In the past, outdoor advertising was dominated by the large outdoor displays known as billboards. Due to the demand of businesses and services that have come to rely on outdoor advertising, the industry has grown and changed. There now exists a large array of outdoor advertising products that can be used in combination or individually, so that every business, large or small can benefit from the impact of outdoor advertising. Of course, not every form of outdoor advertising is available in every market. |
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The American consumer has little time to hear that commercial on the radio, view the commercial on television or read the ad in the newspaper. The one advertisement that they are guaranteed to see is outdoor advertising. When they are driving, they are outdoor's captive audience.
As described in greater detail above, outdoor advertising strengths are:
• Less costly than other forms of advertising
• Targets consumers who are more mobile than previously
• Competitive reach as compared to other media venues
• Creative design can create market awareness and name recognition
The reason the world's oldest advertising medium has survived and thrived for so many years is simple - it works.
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